Tuesday, August 23, 2011


Pomegranate juice represents another of the foods recently touted for its health benefits. In some clinical studies, pomegranate juice has been shown to be of significant benefit, especially in the prevention of heart disease. To start, a glass of pomegranate juice contains about 40% of the US Recommended Daily Allowance (RDA) of Vitamin C. It also has Vitamin A, E and folic acid in good quantities.

Further, pomegranate juice has excellent antioxidants properties. It has about three times more antioxidants ounce for ounce than does red wine or green tea. Many people also enjoy its rich taste, making it a welcome beverage.

Pomegranate juice has been shown to work well as a blood thinner. Some research has shown it may be an excellent agent for promoting blood flow to the heart. It also has been shown to reduce plaque in the arteries, and to raise “good” levels of cholesterol while helping lower “bad” cholesterol.

This preliminary research suggests that pomegranate juice may be helpful in preventing heart disease, heart attacks and stroke. Most physicians are quick to point out pomegranate juice should be just one aspect of a healthy diet and exercise program. Pomegranate juice alone would probably not cure or completely prevent heart disease.

Some research has also evaluated the antioxidant nature of pomegranate juice and its usefulness in fighting certain forms of cancer. Pomegranate juice has been tentatively shown to reduce incidence of breast and skin cancer. It has also been tested and shown to slow the growth of prostate cancer in mice.

Another interesting study has evaluated pomegranate juice and osteoarthritis. Pomegranate juice tends to act as an inhibitor on enzymes responsible for damaging cartilage. These studies applied extract of pomegranate directly onto damaged cartilage. More research would have to examine a cause and effect relationship between oral ingestion of pomegranate juice and reduction in cartilage deterioration.

However, early studies on pomegranate juice suggest it is surely healthy to drink. The fruit can be quite fun to eat as well. There are numerous pomegranate juice products available, many quite highly priced because of the health craze surrounding pomegranate juice. It is likely if continued studies show promising health benefits, more manufacturers of pomegranate juice will emerge and help ease prices through competition.

The Ancient Pomegranate

The now nearly forgotten pomegranate was once one of the proudest and most venerated of fruits. Slightly larger than an apple, with its protruding calyx lending it the appearance of a dullish Christmas tree ornament, the pomegranate has figured prominently in myths and religions of many cultures.

Ancient Greeks believed that the fruit was a gift from Zeus, as a reward for their devotion. A more dramatic Greek myth suggests that it was related to the story of Persephone, queen of the underworld and goddess of the reviving crops. When Pluto abducted Persephone to the underworld, her mother, Demeter, goddess of nature, grieved the world into famine. Zeus intervened, forcing Pluto to return her to earth, provided she had not eaten in the interim. But Persephone had eaten six pomegranate seeds to quench her thirst. As a compromise, Persephone was to spend six months on Earth, followed by six months in Hades. Demeter agreed to provide weather for each, giving the world winter and summer.

In ancient Rome, brides wore headdresses made from pomegranate twigs. The juice was considered a cure for infertility. And the fruit itself, tough on the outside but sweet within, came to symbolize priests, outwardly harsh but indulgent underneath.

Arabs and Bedouins believed that the pomegranate tree, which can grow to almost eight meters and can live more than 200 years, possessed a power over evil, and that sleeping under one guaranteed their safety during the night.

The pomegranate is the oldest symbol of Judaism, predating the Star of David by hundreds of years. Pomegranate-shaped pommels are used to cover the wooden handles of the Scrolls of the Law that are read in synagogue.

Wild pomegranates are said to contain 613 seeds, one for each of the commandments in the Old Testament.

Many Christian and Jewish mystics today believe that the pomegranate tree, in fact, is the true Tree of Life, and that it was a pomegranate, not an apple, with which the serpent tempted Adam and Eve.

As with many mythic and religious icons, the pomegranate frequently surfaces in art, architecture, medicine and culture. More recently, pomegranates have graced numerous canvasses, including those of Leonardo da Vinci, Pieter de Hooch, Paul Cezanne, Henri Matisse and Salvador Dali.

Recent studies have suggested that pomegranate juice lowers the risk of heart disease, helping to prevent the oxidation of LDL cholesterol, which contributes to the clogging of arteries. A report earlier this year in Nutrition Science News, purports that the antioxidants in pomegranates, bioflavanoids, are three times as active as those in red wine or green tea, suggesting that the fruit may be a factor in hindering disease and slowing the aging process.

Pomegranates contain large amounts of potassium and vitamin C. Herbalists have used it to treat any number of inflammations, from rheumatism to sore throats, and it has been applied in massage to rejuvenate aging skin. A mild astringent and refrigerant, it is also used to reduce fevers. The tree's bark is said to be effective in purging tapeworms. In India, the rind, often combined with opium, is used to cure diarrhea and chronic dysentery.

These days, relegated to a small portion in supermarket produce section, much of the grandeur has left the regal pomegranate. But none of the taste, and certainly not the sensual ambrosia. The name of this fruit is derived from the Latin granatum, meaning fruit of many seeds. Pomegranate seeds are often eaten fresh. In many tropical countries, they are popular both as an ingredient and as condiment. They enhance both the appearance and taste of fruit salads, mixed salads, soups and sauces, cheeses, vegetables, poultry, fish and seafood. In Europe, the fruit is best known for its juice, which is sold as grenadine syrup. Grenadine is used to prepare beverages and cocktails, ice cream, sorbets and other desserts.

Eating a pomegranate i's an intense labor of love, requiring time and patience. The fruit itself is wrapped in a thick, purplish-red leathery skin which is inedible, while the seeds inside are protected in chambers formed by a creamy, unpalatable membrane. Pomegranates disdain utensils that other fruits so willingly give themselves over - spoons, paring tools, melon bailers, zesters, what have you. The juice stain clothing and tablecloths with a reckless zeal. But their bounty, hundreds of ruby-red, dark pink or pinkish seeds each holding a precious drop of juice is pleasantly refreshing with a tangy-sweet flavor. They beg the use of bare hands, both during extraction and consumption, making them disorderly, yet sensual, exotic, visceral and seductive. They are well worth the effort.

The pomegranate grows in most tropical and- subtropical climates. Although the tree can adapt to different climatic conditions and soil types, it grows best in regions with cold winters and very hot summers. The main producers of pomegranates are Iran, India and the United States.

Using pomegranate for skincare

Here’s a skincare alternative to cosmetic surgery, which combines nature and science to deliver positive results.

IN THIS age of Botox, chemical peels and plastic surgery, Rodial, a British skincare, body care and slimming brand, offers an attractive alternative to going under the knife. Its founder, Maria Hatzistefanis, created Rodial after determining a gap in the skincare market between natural but ineffective products and scientific products with too many chemicals. The former beauty writer was inspired to deliver a range which combined nature’s power with science.

“I was a freelance beauty writer for teen magazine Seventeen while pursuing my degree in English Literature at the University of Athens in Greece in the 90s. I realised there were many generic products in the market. There wasn’t a serious skincare range which offered targeted treatments for specific skin concerns such as age spots, wrinkles and body problems including cellulite and stretch marks,” said Hatzistefanis during her stopover in Kuala Lumpur to promote the Rodial line of products.

The North London-based company carries the tagline “nature science skincare’ whereby scientific expertise and clinical testing are combined with nature’s ingredients to deliver positive results on the skin.
Greek philosophy: ‘Rodial’s inspiration comes from Greece where I grew up watching my grandmother create facial creams using olive oil, pomegranate juice and beeswax,’ says founder Maria Hatzistefanis.

“We combine state-of-the-art technology with the best nature has to offer. If we have an option, we often pick natural ingredients instead of synthetic extract. Our products do not contain paraben preservatives,” said Hatzistefanis, who co-founded the company in 1999 with financier husband, Stratis Hatzistefanis.

Rodial delivers treatments to specific skin concerns by combining some of the best anti-ageing and firming ingredients. All Rodial products feature pomegranate ellagic tannin, nature’s potent collagen booster, antioxidant and firming agent.

Interestingly, Hatzistefanis’ grandmother’s homemade skincare concoctions played a vital role in her setting up the company.

“Rodial’s inspiration comes from Greece where I grew up watching my grandmother create facial creams using olive oil, pomegranate juice and beeswax.

“Pomegranate, which is rodi in Greek, is known for its antioxidant quality, and is a detoxifier and free radicals buster. Hence, the name of the brand. I decided to focus on pomegranate as it has three times the antioxidant capacity of green tea and grapeseed. We developed pomegranate ellagic tanin and incorporated it into all our products,” said the 40-year-old Greek entrepreneur, who quit her job at financial company Salomon Brothers to start up the company.

When Hatzistefanis first started, she concentrated on personal care products like shower gels and creams. In 2005, she extended her brand by launching slimming products, which she swears was one of the best moves ever made.

“In 2005, I had just delivered my second child and had cellulite around my tummy. Since surgical procedures didn’t sound appealing, I worked with my lab officers in creating slimming cream Tummy Tuck – a product to break down stubborn fat cells around the abdominal area. Its launch in 2006 was phenomenal and our business soared to a different level,” recalled Hatzistefanis, who hails from the Greek island of Mytilini.

With the growing customer base, Hatzistefanis went on to launch a range of skincare, body, tanning and slimming supplements.
Rodial products do not contain paraben preservatives.

According to her, the slimming range is one of her best-selling products.

“Slimming supplements is a growing trend because it enables people to enhance their skin and body externally and internally. Our Crash Diet smoothies and sticks are high protein diet programmes which help boost metabolism, speed up fat burning and drain away water retention. It contains green tea, green coffee and guarana extract which help burn calories,” said the olive-skinned Hatzistefanis, who has two sons.

Rodial’s popularity further escalated after it sponsored the Glamtox day and night skincare creams for the 2007 after-Oscars party. The creams, which combine daily hydration with wrinkle plumping agents, became the talk among Hollywood celebrities. Once news hit the streets, products (purchased by popular Hollywood stars) were snapped up by women across the globe.

“It was simply amazing when we received thank you notes and queries from celebrities. This got customers excited and it worked out well for us,” said Hatzistefanis, who added that Rodial is the preferred choice for Angelina Jolie, Paris Hilton, Jennifer Aniston, Kim Kardashian, Beyonce Knowles and Sienna Miller.

While the cult beauty brand may have attained a huge following amongst Tinseltown’s A-listers, Hatzistefanis isn’t resting on her laurels and is forever pushing boundaries.

When Rodial launched its Glamoxy Snake Serum range last year, it created a frenzy and became its fastest-selling product. The ground-breaking oxygenated and viper-inspired serum contains syn-ake, a neuro-peptide that mimics the mild Botox-like effects of the Temple Viper’s potent venom. This range retails from RM390 to RM700.

“Syn-ake relaxes expression lines and lifts face, freezes muscles and plumps fine lines and wrinkles. It also contains pomegranate ellagic tannin, one of nature’s most potent collagen booster and firming agent. The serum’s wild success has resulted in the formulation of two extensions – Snake Serum Pen and Mask,” she said.

Heralded as the new “botox in a bottle”, the glamorous alternative to surgery is a hit with Tinseltown darlings Victoria Beckham and Kate Bosworth.

Saturday, August 20, 2011


POMEPURE POMECAFE (25gram X 20 sachets)

Pomegranate Seed ExtA ract blended with the herbal extracts and selected high quality Arabica coffee's aroma to make sense of Pomepure Pomecafe to meet all of the people's taste. It's a fat, sweet and bitter taste makes it as a top chosen drink currently.




A unique health drinks and nutritious for all classes of the children, students, pregnant woman to the elderly.

The uniqueness of Pomepure Real Fruit Fusion juice was it is not made from the concentrated @ extract, no preservatives added, additive, coloring and no added sugar and no added water in the high-tech manufacturing processes.

The mixture of high-quality Pomegranate were squeezed together with bilberry, Raspberry, Cherry, Mulberry and Blackberry to make a unique taste within the whole fruit with the skin on and the most important is there is no additional water.

International branded products have been marketed since 2005 in the UK, USA, Italy, Greece and Sweden.

Bilberry nutrition:
-Strengthen the walls of blood vessels and connective tissue in the eye.
-To help cure various diseases, which are high blood pressure, swelling of joints, irregular menstruation, and prevention of rheumatic arthritis, heart disease and cancer.

Benefits of Mulberry:
- Function as antioxidants and treating digestive problems.
- Has a blood additive function for anemia, insomnia, dizziness, low blood pressure, and chronic liver disease.

Raspberry Benefits:
- To help overcome problems of digestion and irregular menstrual cycles and menopause.
- To helps to overcome cancer, heart disease, diabetes, allergic, and visual disturbances due to age.

Cherry Nutrition:
- To manage blood pressure, anti-cancer, prevent heart disease, high blood pressure, and diabetes.
- Helps reduce the risk of respiratory problems.
Blackberry Nutrition:
- To help fight the free radicals, a perfect blood purifier, helps to open clogged airways and relieve sore throat.
- Helps reduce the risk of stroke, coronary heart disease and cancer.




A unique healthy drinks and nutritious for all classes of children, students, pregnant woman to the elderly. The uniqueness of Pomepure Pomegranate juice was it is not made from the Concentrated @ extract, not mixed with preservatives, additive, coloring, no added sugar and no added water in the high-tech manufacturing processes.

The uses of high-quality pomegranate which is free from pesticides (Organic) makes a very unusual taste which is it were squeezed together with the entire skin of the pomegranate.

International branded products have been marketed since 2005 in the UK, USA, Italy, Greece and Sweden.



POMEPURE 100% NATURAL PRESSED Pomegranate juice (750ml)

A unique healthy drinks and nutritious for all classes of children, students, pregnant woman to the elderly.

The uniqueness of Pomepure Pomegranate juice was it is not made from the Concentrated @ extract, not mixed with preservatives, additive, coloring, no added sugar and no added water in the high-tech manufacturing processes.

International branded products have been marketed since 2005 in the UK, USA, Italy, Greece and Sweden.